Chacra said she has similar expectations for the company's next release in August, with a fresh round of products ranging from plush items to walkers and bath toys and interactive Baby Shark Fingerlings. ![]() WowWee sold out in two days on Amazon with its Babyshark products at Christmas time. Pinkfong has partnered with the production company Round Room Live to bring the song to life with a 100-date North American tour. The merchandise will create a revenue stream at a new concert-like live performance too. The new partnership means Baby Shark products across multiple product categories and retail aisles as the company hopes to attract a new audience to the franchise. Ear-sore parents might have hoped the craze would have jumped the shark, but it clearly hasn't. It has infiltrated preschool culture and inspired more than 700,000 cover videos and amassed nearly 3 billion views on YouTube. "The property is just getting started from a consumer products perspective, and we plan to make Baby Shark a global brand at retail."įor those unaware of the viral song-and-dance video. ![]() "We felt there was a fantastic opportunity to expand the Baby Shark universe and develop stories that will connect with fans," said Pam Kaufman, president of Viacom Nickelodeon consumer products. ![]() Among them, is a partnership with Viacom's Nickelodeon to create a spinoff animated television series. Pinkfong, the South Korean company behind the hit, has big plans to build a brand and will prepare several new releases.
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